Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

VW wants more vehicles tailored to U.S. buyers

The Volkswagen brand's U.S. product planner wants a more Americanized lineup. His wish list calls for a small, locally built SUV, more diesels and possibly a return of the Phaeton.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mitsubishi lose the ‘O’

The Mitsubishi Evo X - Last of the breed What ‘O’? Yes, it’s Sunday morning and none of our brains are exactly on fire. But we still seem to be thinking more clearly than Mitsubishi, who have revealed they are to drop the Evo and concentrate on electric cars and hybrids.